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Sustainable Livelihood Creation

Sustainable Livelihood Creation

Sustainable livelihood creation is one of the four major practices at End Poverty, we are intended to provide equal opportunities for the under privileged section of the society by providing them means to create their own sustainable livelihoods with minimum dependence on external resources. Our interventions majorly focus on small holder farmers, women from weaker sections and unemployed youth.


Agriculture and allied services sector play a pivotal role in Indian economy as it provides livelihoods to around 52% of the total workforce, the whole sector in turn is a major driver for other associated sectors and sub sectors. Despite having a huge potential and resources in this sector, there remains a lot of slippage due to inefficiencies and unorganized nature of the sector and associated industries. Setting up processes and standardizing them is the key requirement for this sector in India. Farmers who are the backbone of the sector suffer a lot due anomalies like lack of adequate inputs, methods of advanced farming techniques, access to credit and transparency in pricing etc. End Poverty’s programs are tailor-made to cater to specific needs of the local geographies and systems.

We, at End Poverty are empowering farmers by strengthening the processes at  the  grass  roots.  Our Sustainable Farming programme intends to enable farmers to adapt to technological and methodological innovations & enhance their income realisation by setting up a sound access benefit sharing mechanism, thus increasing farm/dairy productivity, facilitating credit linkage and linking them to markets. Our vision is to empower 1 million farmers in the next 10 years.

Program started in 2009  in Rajasthan, Madhya Pradesh, Haryana, Uttar Pradesh covering 13,266 farmers from 230 villages covered till date

Sustainable agriculture

End Poverty’s program on sustainable agriculture has been growing in scale and scope year on year. Till now, we have registered 3950 farmers in Tijara Block from Alwar district and help them to improve their farm productivity by adopting modern and scientific farming. End Poverty nurtures and motivates farmers to adopt best practices in the following ways:

  1. Promotes adoption of sustainable farming techniques to optimize the resources and in turn conserving basic life support systems with focus on land and water conservation
  2. Promotes less water consuming crops like in horticulture
  3. Builds capacities of farmers to tackle the adverse effects of climate change by adoption of climate resilient farming techniques
  4. Organizes exposure visits to agricultural institutes, Kisan Vikas Kendra’s, modern farms etc.

Key highlights of 2019-2020

  1. Formed a Farmers’ collective named Dinker Agriculture Producer Company Ltd. to support farmers by pooling their produce to sell at competitive price and purchase of quality input. Over 600 farmers covered in this program.
  2. Supplied high quality seeds of cotton, wheat, okra, green chili, and millet to 375 farmers.
  3. Soil testing facilitated for 525 farmers.
  4. 60 new farmers joined the PTFL program in 2019-20 thus taking total numbers to 740
  5. 5759 saplings planted in the year which takes  the total number of saplings planted till date to 41579.
  6. 20 farmers visited the Krishi Vigyan Mela held at Indian Agricultural Research Institute, Delhi.
  7. International students from European region visited the End Poverty program in Tijara to learn about End Poverty’s sustainable farming program.

Major offerings

  1. 1.Soil health management
  2. 2.Integrated disease and pest management
  3. 3.Training in scientific farming and exposure visit to best practices
  4. 4.Supply quality inputs (seeds, manure etc) and finance
  5. 5.Diversification to horticulture farming
  6. 6.Promoting farmer producer organisations
  7. 7.Prepare farmers for climate resilient farming
  8. 8.Promotion of organic farming
  9. 9.Water resource management


Dairy farming is an extremely important economic activity, especially in light of reducing land holding size and overdependence of farming  on  rainfall  for irrigation. Despite many initiatives by various central and state government instruments, the organised dairy sector has been able to procure only up to 30 % of the total milk surplus in the country and the rest is handled by unorganised players. The dairy value chain is infested with  petty middlemen in the absence of organized players to procure the surplus milk, and farmers  are exploited at every stage of the dairy value chain. In light of this, End Poverty had launched its Dairy Development Programme in the year 2014 which is slowly but steadily growing in size. The programme aims to increase animal productivity by promoting modern methods of dairy farming and pertinent use of technological advancements. The programme has been supported by various public/private organisations like IDFC FIRST Bank, ABS India, Gopalji Dairy, Sehgal Foundation, Farm VIC etc. Currently Shwetdhara is the flag ship programme in dairy which is supported by IDFC FIRST Bank.

Key highlights of 2019-20

  1. Dairy Development Programme was expanded to MP and UP states with the support of IDFC FIRST Bank and Gopalji Dairy.
  2. The coverage grew from 6076 farmers in two states to 13266 farmers in 4 states of India
  3. 20993 doses of Artificial insemination doses were supplied to farmers across the states of Rajasthan, Madhya Pradesh, Haryana and UP.
  4. 4880 healthy calves were born during the year.
  5. 13266 dairy farmers were covered for training on dairy farming.                                         
  • Major offerings
  1. Dairy breed improvement programme (artificial insemination, health treatment, feed & fodder services, supply of additive supplements)
  2. Dairy health advisory programme using digital methods of communication
  3. Dairy improvement trainings


At End Poverty, we  prioritise  to  empower  women  and help to create more avenues of income for them with a view to increase women’s participation in the mainstream economic development process of the nation. End Poverty motivates women to  form  SHG’s so that they can support each other collaboratively by saving money and circulating it wisely. Once women have saved, they are trained to start and run successful village level businesses by providing adequate training and opportunities, often at their doorstep. End Poverty makes continuous efforts to identify new enterprise models by mapping local resources and market demands and mobilising interested and willing candidates to be part of its enterprise program.

End Poverty’s work on women’s economic empowerment is manifested through its Ajeevika Craft Centre (ACC) Program. The ACC program has evolved over the last decade and is co-designed and adapted by taking frequent feedback from and brainstorming with the participant women, designers, potential markets, institutions in the craft sector, craft sector specialists etc. End Poverty has setup fully equipped craft centres in ten villages where women are trained and given job work to produce marketable products and job-work. The products made by these women are sold under the brand name of Tijara Craft. ‘Tijara Craft’ has a logo, website, Facebook page and is registered on various online portal like Indiamart, Jabong.com etc. End Poverty uses these platforms for marketing of products made by Tijara women.

Program started in 2010 in Alwar, Rajasthan covering 350 women beneficiaries from 57 villages till date

Key highlights of 2019-20

  1. 1.80 women who were registered at ACC were given regular job work
  2. 2.Products made by the women includes carry bags, paper bags, shoulder bags, cushion covers, Rakhis, tableware including placemats, coasters etc.
  3. 3.ACC members were organised in Self Help Groups and over the years these groups have saved Rs. 1423300. The saving is used to loan members within the group to promote income generation activities as well as for social occasions and emergencies.
  4. 4.End Poverty continuously put efforts in identifying new enterprise models by mapping local resources and market demands and mobilising interested and willing candidates to be part of the enterprise programme.

Major offerings

1.Capacity building & handholding to run a local enterprise.

2.Organize Self Help Groups and inculcate saving habit and manage loans and funds

3.Setting up ACC centres to promote women entrepreneurship

4.Entrepreneurship seminars to grow business

5.Research on women empowerment for improving future intervention strategy.


It is estimated that by about 2025 India will have the 25% of the entire global workforce (World Competitiveness Yearbook, 2012) there’s a requirement to further develop and empower the human capital to make  sure the nation’s global competitiveness, as far as the economic progress of our country is concerned India lags behind due to various problems like poverty, unemployment, illiteracy medical infrastructure etc. There remains a gap between the available skill level of the work force and the in-demand skills required  for industries which are now advanced and more competitive. End Poverty aims to bridge the gap between the demand and supply and is trying to create a competitive pool of skill ready work force by providing customised modules of training adhering to the latest industry standards, practical workshops and industry visits.

 Program started in 2015 in Bangalore and Delhi covering 4495  beneficiaries .

Key highlights of 2019-20

  • 1.1479 students graduated (788 males, 691 females) and are mobilised from Delhi, Uttar Pradesh, Karnataka & Bihar
  • 2.1169 students recruited in job companies like  Axis Securities, HDB Financial Services, Cinepolis, Chaayos, Chai Point, Future Group, Mahindra Electric, Sobha Group and more with an average salary of Rs. 14,080/- per month

Key offerings

1.360-degree       Skill     training,     counselling     and placement services (Gurukul programme)

2.Computer literacy training (Unnati Programme)

3.Digital & financial literacy

Other extracurricular activities (counselling sessions, yoga sessions etc)                                                                                                                                                                  


01 Mar, 2020

Farmers Training & Exposure Visit


End Poverty organized "Farmers training and Exposure Visit "at "Pusa Krishi Vigyan Mela ,ICAR-Indian Agricultural Research Institute, New Delhi on 1st March,2020 for its farmers from Tijara block of Alwar district of Rajasthan .

29 Aug, 2019

Media Coverage on Plant Distribution

Media Coverage

End Poverty organized a Plantation event in which we distributed over 1800 fruit saplings to farmers from Tapukara , Alwar district of Rajasthan

12 Oct, 2019

Media Coverage on EP's Event

Media Coverage

End Poverty organized an event for its partners, beneficiaries and stakeholders on 12th October ,2019 in Tapukara , Rajasthan

12 Oct, 2019

10 Years Celebration


End Poverty celebrated the completion of its 10 years of services towards poverty reduction in India. End Poverty started its journey from just 200 beneficiaries from 5 villages in Tijara Block in 2009

20 Oct, 2019

Run for a Cause


EP participated in Airtel Delhi Half Marathon (ADHM) on 20th October 2019 for its causes Plant a Tree for Life (PTFL) and Kishori Shiksha Program (KSP)